The design of a web experience using the Golden Canon grid.

York-Dante-Hero-image-new

While strolling around the web. I stumbled on a great collection of photos by Cottonbro on Pexels. The goal here was simple: Use the Golden Canon grid to create a web experience that scrolls horizontally.

ROLE

Web Designer (Art Direction, Prototyping)

team

Oluwatobi Judah - Motion & Development

timeline

2 weeks

picture credit

web link

Typeface

New York Extra Large

For headings and titles

Typeface-New-York

Neue Haas Grotesk Display

For paragraphs and other metadata

Typeface-Neue-Haas-Grotesk

Color scheme

Color-Pallete

Designing the look and feel

For the art direction, I wanted the website to have a sophisticated appearance, drawing inspiration from the photo collection. This informed my choice of my heading font, New York. For colors, I stuck to neutral colors so that the photos could stand out.

Art-Direction-1
Art-Direction-2-updated-1
Art-Direction-3
Art-Direction-4

Creating visual interest: The golden canon grid's unique intersection

An intersection of diagonal and vertical lines makes the Golden Canon grid. Most of your design assets would sit at this intersection of lines. The grid allows for a more interesting and modular layout.

Picture-BG-1
Grid-2
Grid-3

Mobile Compatibility: Making the design work seamlessly everywhere

More websites are being looked at on mobile phones than ever before. It was important to make this experience work on mobile. To maintain the same experience on mobile, we had to make some trade-offs.

Mobile-Adaptation

Learnings

1. Collaboration with developers requires tradeoffs. I changed some parts of the first design and made some changes to get to this final form.
2. Grids are powerful, but don't get stuck on them. As your design might demand, break the grid.

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