Helping startups innovate and grow through great design.
GM, I'm Felix Enyinnaya, a product designer with a focus on creating delightful and aesthetic experiences for SaaS, Web 3.0 and AI startups across the globe.
Selected work
(2019–2023)
2023
Mithril: A suite of tools designed to drive engagement & growth in Web 3 communities.
Leading the redesign of Mithril, I transformed an outdated analytics interface into a clean and more usable interface. I also designed new features for the Mithril product. This resulted in an enhanced experience for Web 3 community managers to foster engagement and growth with actionable insights.
2023
Designing for scale: The Creation of a design system to power Mithril's suite of products
I developed a scalable design system for Mithril, building on Commsor's brand. This system prioritised future-proof design, teamwork, and product consistency, leading to a 20% faster development process and a more cohesive product appearance.
2022
Designing for trust: The design of Betdemands DEFI's lending and borrowing dApp
As the lead designer of this project, I focused on combining user-friendly design with transparent features that build trust, thereby making complicated financial interactions easier to understand.
2021
How we improved PhoenixDao’s event creation completion rate by 50%
Led the redesign of PhoenixDao's event DApp, significantly enhancing the user experience and doubling event creation rates. Our work boosted the PHNX token utility.
2021
York & Dante: The design of a web experience using the Golden Canon grid.
While strolling around the web. I stumbled on a great collection of photos by Cottonbro on Pexels. The goal here was simple: Use the Golden Canon grid to create a web experience that scrolls horizontally.
Testimonials
Felix stands out among designers for his holistic approach—considering not just a product's appearance but its usability, user engagement, and retention. He's really committed and pays close attention to details.
ceo, web 3d media
Felix is a goal-driven and brilliant designer who is passionate about designing usable products. He puts in his best, and this is one of the many things that set him apart from others.
PRODUCT DESIGNER, META